Tag Archives: Rachael Kane

Paddy Power lauds ‘high impact’ Superbrand Status 

SBC News Paddy Power lauds 'high impact' Superbrand Status 

Paddy Power has achieved ‘Superbrand’ status, recognised as a superior and creatively engaged brand for British consumers.  The accolade is awarded each year by the Centre of Brand Analysis which conducts independent consumer surveys to distinguish the most outstanding brands within a marketplace. Paddy Power marketing was lauded for executing complex, high-impact and high-coverage campaigns to reach and engage with …

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