As the technology available to businesses offers ever more potential, the task of managing digital resources continues to become increasingly important, but also significantly more complex. We spoke with Mario Ciabarra, CEO of continuous product design specialist Quantum Metric, to discover how betting and gaming operators can drive this ongoing change effectively and gain the maximum benefit from their investments …
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BetVictor links with Quantum Metric to ‘drive product and UX evolution’
BetVictor has enlisted Continuous Product Design (CPD) provider Quantum Metric to assist with driving its customer-focused product development. The partnership will see Quantum work to capture data on customer experiences and behaviour across BetVictor’s platforms, enabling the Gibraltar-based operator’s team to evolve its product in-line with player needs. Additionally, the Quantum Metric will be incorporated into the operator’s marketing and …
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