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FDJ confirms its 2021 commitments with ‘Et voir la France gagner’

January 5, 2021

Groupe FDJ has unveiled its new nationwide marketing campaign ‘Et voir la France gagner’ (‘See France Win’) highlighting the social responsibilities of Française des Jeux (FDJ) in helping France recover from COVID-19 pandemic. The campaign developed by HAVAS Paris showcases FDJ’s ongoing national lottery projects supporting the funding of French sports, arts, heritage, and culture. Furthermore, the campaign highlights FDJ’s commitment to …

FDJ switches to Publicis to lead critical 2021 media agenda

October 14, 2020

France’s national lottery operator Française des Jeux (FDJ) has concluded its six-month marketing review by appointing Publicis Media as its new lead advertising agency. FDJ confirmed that from 1 January 2021 its multi-million euro advertising account will be handled by ‘Publicis 13’, a dedicated unit formed by Publicis Media to take charge of FDJ’s media buying, planning, coverage and creative …

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