Cykelförbundets – Sweden’s Cycling Federation has announced Svenska Spel as the principal sponsor of its “Project Ledstjärna – citizens in motion” social initiative. The project will see Svenska Spel fund and collaborate Cykelförbundets social directive to make cycling as accessible as possible to the Swedish public and local communities. A campaign for Project Ledstjärna (translation:’ GuideStar) has been fronted by …
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