12BET has become Arsenal FC’s official betting partner in Asia on a three-year deal. The North London club will provide the sports betting and casino company with LED perimeter board exposure at all domestic fixtures played at Emirates Stadium. 12BET will also receive access to first team players to create content as well as other promotional assets. Rory Anderson, 12BET Spokesman, …
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Spiffx: Premier League punters not ready to end the banker bashing!
The CBI is suggesting that in the wake of Brexit, the bankers should be taken back off the naughty step and told to get on with producing the goods once again. In the English Premier League, a similar rehabilitation process is taking place. The wins last weekend for Manchester United, Manchester City and Chelsea had the ring of familiarity about …
Read More »SpiffX data shows punters flow back for familiar faces
The evidence from the betting on the early rounds of the English Premier League would suggest that the punters have a renewed faith in the chances of previous league winners Chelsea and Manchester United following the appointments of new managers at both. Antonio Conte’s move to Chelsea from Juventus has been widely welcomed by Chelsea fans, and the evidence from …
Read More »SpiffX – EPL betting data shows punters flow back for familiar faces
The evidence from the betting on the early rounds of the English Premier League would suggest that the punters have a renewed faith in the chances of previous league winners Chelsea and Manchester united following the appointments of new managers at both. Antonio Conte’s move to Chelsea from Juventus has been widely welcomed by Chelsea fans, and the evidence from …
Read More »Worldpay records 20% Premier League boost in bumper weekend for bookies
The Premier League returned this weekend past with plenty of fixtures to whet fans’ appetites for the 2016-2017 season. Data from Worldpay revealed a mammoth 20% rise in the number of bets placed on opening day compared to last year, with more fans than ever hoping to win big as the world’s most watched football league returned.* Following Leicester’s fairytale league …
Read More »SportPesa expands UK coverage with Southampton FC betting partnership
Kenyan sports betting operator SportPesa continues to extend its brand coverage within English football by announcing that it has a multi-million £ three-year deal with Premier League side Southampton FC. The agreed deal will see SportPesa, new entrants to the UK online betting market become The Saints official betting partner, gaining high coverage sponsorship placements within the St Mary’s stadium …
Read More »Better Collective backs industry recovery from shock EU result
The UK’s EU referendum may have left the bookmaking industry scrambling for position, but Michal Kopec of Better Collective thinks that the industry will soon recover from the shock Brexit result. Michael, who is Senior Business Manager for the company, also commented on the plummeting British pound in the immediate aftermath of the result, and the effect on Gibraltar based operators, who …
Read More »Leicester City triumph to trigger ‘recalibration’ on long shot pricing
The news media is awash at how much Leicester City’s incredible Premier League title triumph is going to cost the betting industry, but we may not see the true impact of the unlikely win until next season. While the estimates are that The Foxes’ 5,000-1 victory has cost the betting industry between £25m – £50m, the truth is that the …
Read More »Bet365 acquires naming rights to the Britannia Stadium
Stoke City have announced that the Britannia Stadium will be renamed ‘The bet365 stadium’ after agreeing a naming rights deal ahead of the 2015/16 season. As reported in the Telegraph, the deal with bet365 is for six years and also sees them extend their shirt sponsorship for a further three. It has also been announced that the club will fill the gap …
Read More »Econet deal will bring free Premier League coverage to 50 African countries
The Premier League has announced an agreement with Econet Media which’ll see games from the league broadcast free to a number of countries in sub-saharan Africa. The deal will last for at least three seasons from 2016-17 and matches will be shown to 50 African countries through Econet’s new platform Kwesé Sports. This is in addition to weekly preview and …
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