Very few sporting occasions arouse the expectation of punters quite like the start of the new football season. The already exalted levels of expectation for this season were only increased by this summer’s transfer window which saw Premier League teams investing record amounts into their squads, it’s something that has led many to predict that this season could be one …
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World Cup winner Robert Pires joins bwin as brand ambassador
World Cup winner Robert Pires has pledged to provide bwin with a “new perspective that the fans can enjoy” after being appointed as a brand ambassador for the European sportsbook. In the newly created position, the Frenchman will engage with bwin customers across France and the UK. A key part of his role will see him produce and feature in …
Read More »Jamie Reeves – FFMag – Bringing fantasy football to print
At the end of the 2016/17 Premier League season, Jamie Reeves, the man behind FFMag, released an e-mag version focusing on Fantasy Premier League (FPL) strategy. The number of downloads (5,000) convinced him to launch a crowdfunding campaign for the operation of a new print product. A few months on, and having reached over 150% of the fixed funding goal, …
Read More »Premier League & FACT get tough on Illegal Kodi sports streams
Premier League bosses are targeting illegal streaming of syndicated football matches, with a view of further protecting the sport’s multi-million broadcast rights and media partners content. The Premier League is working with the UK Federation Against Copyright Theft (FACT), focusing on crackdowns to illegal sports stream enablers. UK news sources report that Premier League officials and FACT have pinpointed at …
Read More »Survey shows fans choose football over Valentine’s Day romance
Romance will be in the air for some on Valentine’s Day, but most football fans aren’t willing to skip tonight’s action to spend a romantic evening with their partner. A survey commissioned by The Football Pools found that only 21% want to spend the night with their partner and 45% would prefer to watch the football on TV. 10% of …
Read More »Sponsorship Spotlight – Assessing the value of the Premier League sleeve
Given its reputation for monetisation and global reach, it is no surprise to see the Premier League following in the footsteps of La Liga, Ligue 1 and the Chinese Super League by accepting sleeve sponsors from the start of the 2017/18 season. It has been suggested that the top clubs could bring in £10 million per season from this new …
Read More »Bildabet confirms Tony Gale ‘meet and greet’ at ICE 2017
Bildabet has confirmed that Tony Gale, a Sky Sports pundit and former Premier League footballer, will be doing a ‘meet and greet’ on the first day of this year’s ICE conference. Gale is an Advisor and Ambassador for Bildabet, who are using ICE 2017 to launch their small form factor betting product. The ‘meet and greet’ will kick off at 15:00 …
Read More »Super Soccer Oddsfeed: The slow death of the FA Cup
Jeevan Jeyaratnam, a partner at Super Soccer Oddsfeed, says he is concerned by the approach of the biggest clubs to the FA Cup, the world’s oldest cup competition. There were a number of high profile ‘shocks’ in last weekend’s FA Cup 4th round. Is this just the ‘magic’ of the FA Cup, where the unlikely becomes more likely due to …
Read More »Football hits betting industry for £100 million losses this Christmas
Christmas 2016 will be a festive period to forget for betting operators, as the industry counts the cost of December’s congested English football schedule. Closing its 2016, betting operators are reported to have been hit by industry-wide losses of over £100 million as heavily backed football favourites won their respective matches, with some bookmakers expected to report losses of circa …
Read More »Chelsea defence secures In-Play support on Spiffx
The increased faith that punters have in Chelsea, and their ability to hold on to a 1-0 lead, has been emphasised by the latest set of In-Play data released by Spiffx. Back in August against West Ham, Antonio Conte’s side held a 1-0 lead for half an hour at Stamford Bridge but attracted only a 0.13% increase on the 85% …
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