PMU and PSG have enjoyed a partnership which has now spanned over six years. The latest news is that it is to be extended into the Parisian club’s new esports arm. PMU is one of the most established French betting companies and it recently launched its esports brand, PMU eSport. The aim of this is to be involved with the statistics …
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Duncan Keene, managing director of ContentSquare’s UK operation, believes that operators can get much more out of their data if they deal with it a little more smartly. ContentSquare is an online user-journey specialist which recently started working with PMU in France helping the company with pain points in aspects of its registration process and Keene believes that the gambling …
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It has been announced that OpenBet will provide its flexible SiteBuilder tool to Pari Mutuel Urbain (PMU), in a deal that will hand the French operator giant greater flexibility over its sportsbook front-end. Among the features of SiteBuilder is the option to create sportsbook microsites using an advanced CMS, opening up the possibility of dedicated pages for major sporting events, such …
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French state-owned betting operator Paris Mutuel Urbain (PMU) has confirmed an exclusive three-year partnership valued at €2 million with Irish SMS text betting services provider Onionsack (onionsack.eu). The partnership will see PMU become the first French operator to integrate a live betting functions via text/SMS messages. Waterford-based Onionsack has created a mobile platform which can interpret written bets placed by …
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French state-owned gambling operator Paris Mutuel Urbain (PMU), will enter the 2016/17 football and rugby seasons with eight high coverage club partnerships. Committed to raising its brand profile within French sports PMU has secured partnerships with French football clubs’ RCL Lens, Racing Club Strasbourg, FC Rennes and Stade Lavallois. Its marketing partnerships’ with French rugby clubs will see PMU partner …
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French monopoly operator PMU is working hard to cultivate innovation and has launched a special initiative in order to facilitate the ambition. At Viva Technology, PMU is bringing together 50 startups that will have the opportunity to be a part of the 2020 strategy of the leading French betting and online gaming operator. PMU has launched the initiative at Viva Technology …
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At the request of the French Competition Authority (FCA), state owned horse racing operator Paris Mutuel Urbain (PMU) will separate its wagering liquidity between its retail and digital operations. PMU will move to split its wagering liquidity from 10 December, with the operator creating two separate pools for customer bets. CEO Alain Bernard announced the changes undertaken by PMU wagering services …
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French race track operator Pari Mutuel Urbain (PMU) has entered the South American racing market by announcing a joint venture with Jockey Club Brasileiro (JCB). The venture will bring to life new subsidiary PMU Brasil. PMU governance stated that its partnership with JCB, would aim to modernise Brazil track racing. PMU management systems will be utilised to operate wagering and monitoring …
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Paddy Power and PMU have announced a renewal of their partnership providing Sportsbetting in France. This partnership was first launched in 2010 and sees Paddy Power B2B provide risk management, event management and fixed odds pricing services to PMU. The partnership has proved highly successful. PMU accounted for 22% of the total online French Sportsbetting Market last year, with a …
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Cycling’s Tour de France management has confirmed that French sports betting operator Pari Mutuel Urbain (PMU) will not renew its sponsorship of the Tour’s Green Racing Jersey. The sports betting operator has been replaced by Czech car manufacturer Skoda. The announcement of its cancellation brings to an end a historic sponsorship of the Green Jersey by PMU which had sponsored …
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