Tag Archives: Planet Sport B2B

Mike Grenham: Planet Sport – Live betting is no place for static content

SBC News Mike Grenham: Planet Sport - Live betting is no place for static content

Seeking a further edge on competitors, sportsbooks have fine-tuned all components of their betting product, yet their day-to-day content remains somewhat static. Mike Grenham, Managing Director of Planet Sport Group’s B2B betting arm, tells SBC why bookmakers need to build their live content competencies to service the needs of modern sports audiences… SBC: Hi Mike, can you explain the development …

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