Tag Archives: Pitch Marketing

Henry Chappell – Pitch – Partnering with ambitious and innovative brands

SBC News Henry Chappell – Pitch – Partnering with ambitious and innovative brands

Henry Chappell is the CEO at Pitch Marketing Group, and appeared on the ‘Different ball game’ panel at the recent Betting on Sports (BOS) conference in London to discuss how betting can create partnerships with sports to reach a new audience. We caught up with him to find out about his BOS conference experience, learn more about the Pitch-created ‘Switching …

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BOS – More bookmakers to move away from football sponsorship

SBC News BOS - More bookmakers to move away from football sponsorship

Henry Chappell, Founder of Pitch Marketing Group, expects more bookmakers to start looking at other options outside of football for marketing purposes. Football remains the biggest sport for sponsorship in this country, accounting for 80% of all deals made. For the 2016/17 season, 10 of the 20 Premier League clubs have betting companies as shirt sponsors, although this doesn’t include …

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Betfair & Pitch Marketing: Switching Saddles – How Victoria Pendleton Super Charged Cheltenham 2016

SBC News Betfair & Pitch Marketing: Switching Saddles - How Victoria Pendleton Super Charged Cheltenham 2016

Teaming up with UK sports marketing agency Pitch London, Betfair launched its Victoria Pendleton ‘Switching Saddles’ campaign for Cheltenham 2016. A marketing and branding initiative that took over a year to execute, ‘Switching Saddles’ became the betting industry’s highest impact campaign garnering UK and international press coverage. Henry Chappell CEO of Pitch and Stephen Mault Head of Media, PR and …

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