Tag Archives: Pitch International

EFL agrees new international TV rights deals

Premier League sponsorships: Can 'provocative action’ be taken on responsible partnerships?

EFL clubs have officially announced new international TV rights deals to broadcast EFL competitions globally. In two four-year partnerships with Pitch International and Relevent Sports, the agreements signify a ‘landmark’ in guaranteed international rights fees for EFL clubs and. With these new arrangements, the league will be represented by two different agencies covering global TV markets until the conclusion of …

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The entertainment edge – connecting horse racing with the TikTok generation

grand national horse racing

Like many sports, horse racing has had a turbulent couple of years financially, but one of the biggest hurdles it must now clear is broadening its audience of bettors. Attendance rates in long-established horse racing markets such as the UK are falling, and many younger punters are being increasingly drawn to the appeal of markets such as football with flashy …

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