Tag Archives: Pietro Lechiara

SBC Digital Italy: Operators must become ‘more than a betting brand’

Navigating the restrictions of the Italian market has proved challenging for operators amid a ban on gambling advertising. However, betting companies have begun to place increased emphasis on consumer engagement and remarketing as ‘media brands’. In July 2019, the Italian communications authority introduced the Dignity Decree which prohibited all sports leagues and clubs from promoting or advertising gambling-related brands. Discussing …

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SBC Digital Italy to deliver timely assessment of Italian market opportunities

SBC Digital Italy Preview

This week’s SBC Digital Italy conference and exhibition is set to deliver a timely and in-depth analysis of the latest developments in one of Europe’s largest betting and gaming markets.  The online event on Wednesday 17 February will bring together 750 executives from the Italian gambling industry to exchange ideas about the future of the sector at this time of …

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SBC Digital Italy announces high-level speaker line-up

SBC Digital Italy Speaker Preview

The SBC Digital Italy conference and exhibition is set to feature some of the most influential figures from the Italian betting and gaming industry, including senior executives and specialists from Gamenet Group, SKS365, Betsson Group, SNAITECH and E-Play24. The online event on 17 February 2021 has an agenda that covers the tough trading and regulatory environment for Italian operators, the …

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SBC Digital Italy set to address betting and gaming industry’s biggest issues

SBC Digital Italy

The SBC Digital Italy conference and exhibition is set to see 25 of the country’s most influential betting and gaming industry executives tackle a highly topical agenda that addresses the many challenges facing the sector.  While Italy can boast one of Europe’s largest and longest-established regulated gambling markets, the industry has a host of problems related to regulation, taxation, government …

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Betsson AB’s StarCasinò Italy sponsors LEGA’s Basketball Cup

Betsson AB, Italian online casino property StarCasinò has confirmed that it has become the official gaming partner of LEGA Basket Serie A’s ‘Italian Basketball Cup’. StarCasino becomes a lead sponsor of Lega Basket’s ‘Coppa di Pallacanestro’ a pro tournament taking place between 14-17 February, featuring Italian Basketball’s biggest teams. Confirming the partnership, Egidio Bianchi, President of LEGA Basket Serie A, said: …

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