ICE 2016 ranked in the top three business exhibitions to have taken place in the UK over the past 12 months, according to figures from research agency Fusion. The agency applied the Net Promoter Score (NPS), a metric used by Apple and Amazon to measure the level of customer satisfaction, with ICE 2016 recording an NPS of +53 from exhibition …
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‘Outstanding’ ICE 2015 sets new records in customer satisfaction survey
The 2015 edition of ICE Totally Gaming has achieved an overall performance rating described as ‘outstanding’ by Fusion, the specialist exhibition research company. Using the Net Promoter Score (NPS) a universally adopted metric which measures the willingness of customers to recommend the brand, based on the experience of their last visit, ICE achieved an NPS of + 38 for visitors and …
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