Nick Keating, Director EMEA, BounceX, explains the essential differences between Personalisation and People-Based Marketing, and why industry stakeholders should be paying attention to this new discipline as all customers engage in a multi-device, multi-channel, multi-browser world. _________________ Personalisation historically has struggled to deliver. It has failed to mature to its fullest potential and achieve true one-to-one communications with consumers regardless of …
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