Leading fast-growth marketing agency Digital Choo, Founder and CEO Iryna Kurochkina details to SBC audiences that industry incumbents have to move beyond ‘rational approaches’ governing their media strategies in order to extract long-term ROI. Fresh from winning the ‘Marketing Services Provider’ at the 2019 Betting Awards, Digital Choo and Kurochkina credit their winning formula to bridging creative competencies with optimised …
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LATAM and CIS growth specialists head Emerging Markets track at Betting on Sports
Latin American and CIS growth experts JD Duarte and Stan Reoutt will bookend the Emerging Markets track at Betting on Sports 2019, as part of the event’s growing international outlook. Reflecting the increasing global reach of the sports betting industry, Emerging Markets is a five-session conference track that focuses on the opportunities available to operators and suppliers in some of …
Read More »Parimatch pens deal with boxing legend Tyson
Online sports betting operator Parimatch has strengthened its portfolio of ambassadors by announcing a new partnership with heavyweight boxing icon, Iron Mike Tyson. Tyson, who currently holds the record for being the youngest world heavyweight champion at the age of 20 years, 4 months and 22 days, joins the likes of UFC icon Conor McGregor, Alexey Oleynik, Petr Yan and the Shevchenko sisters as representatives of …
Read More »Leader of the Year kicks off Sport in Focus at Betting on Sports
The 2018 Sports Betting Leader of the Year Sergey Portnov will be kicking off the Sport in Focus track at this year’s Betting on Sports conference. Sport in Focus is one of four tracks held on the first full day (18 September) of SBC’s flagship conference, which takes place at Olympia London from 17-20 September. Portnov, who took home the …
Read More »Parimatch boosts esports presence through Team Spirit agreement
CIS region online bookmaker Parimatch has continued to boost its presence in the esports industry after inking a new six-month agreement with Russian esports organisation, Team Spirit. Under the new agreement, Parimatch will see their logos displayed across team apparel, while also gaining brand exposure via the Team Spirit social media platform. In addition, the operator will offer their support to the teams across the …
Read More »Industry leaders headline Betting on Sports 2019 conference
Jason Robins (DraftKings), Paris Smith (Pinnacle), Jose Duarte (BetCris), Dominik Beier (Interwetten), Lahcene Merzoug (ComeOn!), Jesper Svensson (Betsson), Carmelo Mazza (Betaland), Sergey Portnov (Parimatch) and Stan Reoutt (Fonbet) represent just a small selection of the industry CEOs taking to the stage at this year’s Betting on Sports conference. Organiser SBC Events has released the full agenda for the fourth edition of …
Read More »Parimatch continues UFC commitment securing Alexey Oleynik as Ambassador
CIS region online bookmaker Parimatch continues to expand its brand profile and coverage through the UFC, announcing the appointment of Russian heavyweight contender Alexey Oleynik as its latest Brand Ambassador. Parimatch has served as the official EMEA betting partner of the UFC since July 2018, agreeing with the leading mixed-martial-arts organisation a multi-year agreement. Furthermore, expanding its presence within the …
Read More »Betting on Football adds PaymentExpert Forum to operator-focused agenda
SBC Events has followed up January’s PaymentExpert.com launch by adding the PaymentExpert Forum to next month’s Betting on Football (19-22 March) agenda. The inaugural PaymentExpert Forum will be held on Wednesday 20 March as a standalone track at #bofcon – an event featuring more than 2,000 senior executives, 200 of which will be speaking across 40 conference sessions at Chelsea …
Read More »MMA superstar McGregor unveils new branding for Parimatch
Parimatch has unveiled mixed martial arts (MMA) superstar Conor McGregor as its new brand ambassador. The Irish fighter will collaborate on promotional content and consumer activations after signing a two-year endorsement deal with Parimatch across the CIS region and Cyprus. The signing builds on Parimatch’s strong brand presence in MMA after the operator became the UFC’s official betting and wagering partner for …
Read More »President’s Trust initiative added to Parimatch CSR programme
Parimatch has today met with H.E President of Malta, Marie-Louise Coleiro Preca, to welcome the President’s Trust into its corporate social responsibility (CSR) programme. The President’s Trust is an initiative designed to empower Maltese citizens who, due to their life circumstances, are unemployed, marginalized or at risk of poverty. The meeting, which took place at the end of Malta Week …
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