The esports betting industry has risen to prominence amid the COVID-19 outbreak. However, Parimatch CEO Sergey Portnov has said that for the sector’s long-term potential growth it should look to complement traditional sports, not compete against it. Speaking at SBC’s Digital Summit, Portnov stated: “I don’t think esports can carry success on its own. Esports is strong, I agree, and …
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Parimatch combats esports corruption with ESIC membership
International betting operator Parimatch has strengthened its commitment to fight against the corruption of esports matches and athletes after becoming the latest to join the Esports Integrity Commission (ESIC). The new membership adds to the current Parimatch partnership with FederBet, which focuses on combating fraud. The new agreement will provide ESIC with betting data in order to help investigate possible …
Read More »Ukraine Rada begins ‘draft assessments’ but can it separate good from the bad and the ugly
Following the Christmas break, Ukraine MPs return to the Rada (parliament), in which the first readings of Ukraine’s newly planned gambling regulatory framework are scheduled to take place this week. The closing months of 2019 saw seven draft regulatory proposals put to the Rada, detailing little cross-party consensus on how Ukraine should end its 10-year gambling hiatus established under the …
Read More »Katerina Belorusskaya: How the Parimatch Foundation gives back to the community
Giving back to the local community and supporting charitable causes has been a core feature of the Parimatch DNA according to Katerina Belorusskaya, Chairwoman at Parimatch Foundation. Speaking to SBC, she explained that important for gambling operators to implement their social corporate responsibility at the local level, with a focus upon ‘taking care of the future generation.’ Can you tell …
Read More »Parimatch hosts inaugural Dota2 Parimatch League Season
International betting operator Parimatch strengthened its commitment to esports after it teamed up with ESforce Holding to host the Dota2 Parimatch League Season 1. The tournament, which had a prize pool of $75,000, attracted over 1,000 spectators to the Yota Arena in Moscow. It marked the first time that a betting operator had organised its own esports competition. Stepan Shulga, …
Read More »Sergey Portnov: Parimatch – CIS ambitions can match the UK in three years
Sergey Portnov, Chief Executive of Parimatch, has emphasised how the CIS and wider Eastern European betting markets could track the UK’s performance within a three-year span, noting fast-changing developments. However, Portnov warns that CIS ambitions can only be matched if regulatory gaps are fulfiled. Speaking at SBC’s ‘Betting on Sports 2019‘ Conference, Portnov discussed the current development of the CIS …
Read More »Parimatch launches ‘epic’ Conor McGregor campaign
International betting operator Parimatch has launched its latest marketing campaign with former two-weight UFC champion, Conor McGregor. McGregor, who doubles as a Parimatch brand ambassador, is one of the world’s most recognisable combat sports athletes and sees himself centre in a campaign which has been named “A new epic story.” The campaign, which was created by Canadian director Angelo Merten and …
Read More »Sergey Portnov: McGregor and Tyson have helped Parimatch reach new demographics
Using renowned athletes such as Conor McGregor and Mike Tyson is key for an operator to help distinguish themselves from others, according to Parimatch CEO, Sergey Portnov. Speaking at the recent Betting on Sports event, Portnov explained to SBC some of the benefits that Parimatch has seen from its partnerships with McGregor and Tyson, and how the two athletes have helped the operator reach two entirely …
Read More »Xtremepush: Why real-time messaging is key to maximising revenue from live betting
Xtremepush will emphasise the importance of real-time, personalised and automated messaging to maximise revenue from live betting at this week’s Betting on Sports. The firm’s multichannel engagement and analytics platform has been driving conversion during live events for sports betting and gaming clients such as Paddy Power Betfair, Oddschecker, Fortuna Entertainment, NetBet, Rush Street Interactive, 888 Holdings, SportPesa and Parimatch. Commenting ahead …
Read More »Parimatch confirms new C-level team leading marketing & product development
CIS betting group Parimatch has confirmed a raft of executive leadership appointments strengthening its day-to-day operations and corporate strategy. Taking leadership of group marketing initiatives, Parimatch confirms the promotion of Ivan Liashenko as Chief Marketing Officer (CMO). Liashenko has formerly served as Parimatch’s Head of UX & Product, delivering on a number of key projects for the CIS betting group, …
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