Content, content, content – it’s one of the big buzzwords in the betting space right now as a tool for marketing, customer acquisition and retention, and general engagement, but how can it effectively be used? Breaking down this topic was the task of SBC’s latest webinar, former Racing Post Editor, Bruce Millington, hosted delegates from two operators as well as …
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BetBright to bring on-board Metric Gaming’s golf solution
Metric Gaming has agreed a fresh partnership, that is to see the firm supply its golf pricing solution to digital entertainment and sports betting company BetBright. The sports betting technology, software and services organisation details that its service “offers operators the chance to differentiate themselves from rivals in an increasingly competitive market”. Giving customers access to a broad selection of …
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