Lebby Eyres, the new Chief Executive of Health Lottery, brands herself as a ‘story-teller who is unafraid to put tough social narratives at the forefront of reinvigorating Northern-&-Shell’s lottery business. A former long-standing chief editor of Richard Desmond’s media empire, the appointment of Eyres as CEO of the Health Lottery surprised industry observers. Yet, she backs her experience and credentials, …
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