Tag Archives: Nielsen

US networks look for ‘Brady Narrative’ to recover from lacklustre NFL audiences

US sports stakeholders have detailed concern regarding the drop in viewership of NFL broadcasts recorded during season 2017/18. Last week, media analyst Nielsen released viewer trend data for the NFL’s 2017/18 regular season, which specified a network-wide viewership decline of 9.7%. The lacklustre figures saw all US partner networks; NBC, ESPN and FOX Sports report audience declines for their NFL …

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UK gambling operators set for record advertising spend in 2016

The amount spent by UK gambling operators on TV advertising campaigns is set to reach a record £123.4 million in 2016 if trends continue from the first five months of the year. The figure, compiled by media analysts Nielsen for the Guardian, would represent a 52% increase from 2012. However, it is likely that this estimated figure may even be …

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