Tag Archives: Nielsen

‘Infiltrating the totally empty gap’ – Ulrich Gilot on Betsson’s marketing success

SBC News ‘Infiltrating the totally empty gap’ - Ulrich Gilot on Betsson’s marketing success

Betsson AB has demonstrated great strength in its recent marketing strategies, utilising geo-targeting, age-gating technology, and more – resulting in the firm taking home the Marketing Campaign of the Year Award at SBC Summit Barcelona 2023. The group’s ‘Engaging Fans Beyond the Final Whistle’ recognised the unique scheduling of the 2022 Qatar World Cup, whilst leveraging its partnership with the …

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EGBA warns operators of advertising duties during Euro 2020

Maarten Haijer, Secretary General of EGBA

The European Gaming and Betting Association (EGBA) has reaffirmed that its members will observe its Code-of-Conduct on responsible advertising throughout the course of a rescheduled UEFA Euro 2020 Championships  (11 June to 11 July). The Brussels based trade body launched its code-of-conduct on responsible advertising last April, to ease regulatory concerns on gambling advertising during the height of Europe’s COVID-19 …

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US networks look for ‘Brady Narrative’ to recover from lacklustre NFL audiences

SBC News US networks look for 'Brady Narrative' to recover from lacklustre NFL audiences

US sports stakeholders have detailed concern regarding the drop in viewership of NFL broadcasts recorded during season 2017/18. Last week, media analyst Nielsen released viewer trend data for the NFL’s 2017/18 regular season, which specified a network-wide viewership decline of 9.7%. The lacklustre figures saw all US partner networks; NBC, ESPN and FOX Sports report audience declines for their NFL …

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