Sportsbook growth strategist and risk management expert, Jonathan Smith, founder of Sportsbook Models, tells SBC that this summer’s UEFA Euro 2021 Championship will be no easy ride for bookmakers and why trading teams should power up their betbuilder inventories. ________________________ SBC: Hi Jonathan, thanks for this interview. From your pre-market observations, how have bookmakers been preparing for this tournament? Jonathan …
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Ed Nicholson – Unibet – PFA Player of the Year betting
With this year’s rollercoaster of a season nearing completion and Leicester looking like their fairytale will have a happy ending, the time to decide on the PFA Player of the Year will soon be upon us. A six man shortlist will be revealed on Thursday 14th April with the winner announced later this month. Whilst Riyad Mahrez is heavily expected to win …
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