News UK’s online bingo property Sun Bingo has confirmed that it has become the lead sponsor of ITV’s daytime programme ‘The Jeremy Kyle Show’, starting this Monday 16th July. Broadcast since 2005, The Jeremy Kyle Show is considered a long-standing flagship asset for ITV’s daytime TV programming. The sponsorship sees Sun Bingo secure TV idents for the morning program alongside …
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Sun Bets marketing has informed that it will sponsor the 71st East Anglian Derby at Yarmouth Stadium (Norfolk) taking place this September. The News UK and Tabcorp joint-venture bookmaker undertakes’ its first greyhound racing sponsorship, in which it will contribute £15,000 towards the Derby’s racing prize-pool. Furthermore, the bookmaker will secure the title name on all syndicated races, which will be …
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Redundancies are on the cards at Sun Bets, the online bookmaker run by Australian operator Tabcorp Holdings and with UK national newspaper The Sun, as the business gets ‘reset’ after a disappointing start. Tabcorp has confirmed that the company is in discussion with a number of its employees as it looks to close its customer contact centre and bring all …
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Australian gambling giant Tabcorp Holdings has labelled Sun Bets, its strategic joint-venture with News UK, as the biggest international commercial initiative undertaken in the firm’s history. Officially launched last August, the Sun Bets brand aims to compete against UK legacy operators within the ultra-saturated UK online betting sector, a marketplace estimated to be three times the size of Tabcorp’s Australian …
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New UK online betting operator Sun Bets, has revealed to SBC that it is on the hunt for top industry talent to join its ranks as the company targets exceptional growth in 2017. The Tabcorp and News UK betting joint venture, which launched last August aims to take on industry legacy betting operators by creating a unique and distinctive brand …
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New UK betting market entrant Sun Bets has announced the launch of its first ever TV advertising campaign #YOUBETCHA, as the News UK and Tabcorp joint-venture seeks to establish its brand with the general public. The campaign has been created by News UK in-house agency Pulse, following this August’s official launch of Sun Bets within the highly saturated UK online …
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Footing a legal bill of AUS $20 million (£11.5 million) Australian ASX-listed gambling operator Tabcorp Holdings (Tabcorp) has witnessed its full-year 2016 net profits decline 49% to AUS $169 million (FY 2015: AUS $334 million). Presenting its FY 2016 results (financial period ending 30 June), Tabcorp governance stated that 2016 business conditions had been ‘Volatile.’ The gambling operator would report …
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New sports betting website Sun Bets believes that there is plenty of room for an operator that carries The Sun newspaper’s distinctive voice, and that it won’t simply be rubbing up against Paddy Power’s position in the market. News UK’s Betting & Gaming Marketing Director Kate Bird explained that comparisons could be made between the two brands because of the …
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Australian gambling operator Tabcorp has appointed Jamie Hart former Innovation Director of William Hill to lead its News UK joint venture Sun Bets as Executive Director. Industry veteran Hart who left William Hill in March, following a senior executive restructure will be tasked with launching the new Sun Bets sports betting proposition for the UK market. As Sun Bets Executive …
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This summer’s Euro 2016 Championships has seen a glut of new sportsbook announcements, but few are as intriguing as the plans between The Sun newspaper and Australian operator Tabcorp to launch Sun Bets. The UK market is no stranger to attempts by octogenarian media mogul Rupert Murdoch to leverage the pre-eminent position of his business interests in the UK media …
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