Adam Conway, Head of Trading at SIS, examines the popularity of derivatives in horse and greyhound racing and why they are so appealing to bettors across international markets. Traditionally in regions where there is little or no horse and greyhound racing heritage, betting on these sports will have taken a back seat to more popular forms of betting content such …
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Paolo Personeni, Managing Director of Managed Trading Services (MTS) for Sportradar (pictured), highlights how capitalising on flexible third-party trading and risk management services will improve business performance for bookmakers. Outsourcing trading and risk management has typically been taboo within our industry, with the assumption that operators that require third-party assistance have an inferior offering compared to others who may do …
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For years, people have been breaking down sports mathematically based on the probabilities of various outcomes. It’s a popular topic amongst fans keen to discuss, engage and predict elements of their favourite sport. Thanks to technology, the ability for bookmakers to serve this interest by providing as many betting markets as possible has become a lot more efficient. As Artificial …
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Keith O’Loughlin, SVP of Sportsbook at SG Digital, has predicted a future for sports betting where a majority of bets placed will be created uniquely. In an interview completed at the ICE exhibition, O’Loughlin tracked the evolution of sports betting, specifically in terms of events, markets and prices provided to the end customer. He said this journey, which started with …
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With Betradar launching its ‘Managed Trading Services (MTS)’ at ICE 2016, team SBC caught up with project/product lead Paolo Personeni (Managing Director – Betradar Trading Services) to discuss its new division as sports data provider Betradar aims to create the optimal trading system for operators and industry stakeholders. Once thought of as an integral function for all betting operators, Personeni details to SBC …
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