Tag Archives: MTS

Why Sportradar believes technology and human expertise is key for sports trading


For years, people have been breaking down sports mathematically based on the probabilities of various outcomes. It’s a popular topic amongst fans keen to discuss, engage and predict elements of their favourite sport. Thanks to technology, the ability for bookmakers to serve this interest by providing as many betting markets as possible has become a lot more efficient. As Artificial …

Read More »

WATCH: SG Digital – The sports betting experience of the future

SG Digital future

Keith O’Loughlin, SVP of Sportsbook at SG Digital, has predicted a future for sports betting where a majority of bets placed will be created uniquely. In an interview completed at the ICE exhibition, O’Loughlin tracked the evolution of sports betting, specifically in terms of events, markets and prices provided to the end customer. He said this journey, which started with …

Read More »

Paolo Personeni – Betradar: Trading Places

With Betradar launching its ‘Managed Trading Services (MTS)’ at ICE 2016, team SBC caught up with project/product lead Paolo Personeni (Managing Director – Betradar  Trading Services) to discuss its new division as sports data provider Betradar aims to create the optimal trading system for operators and industry stakeholders. Once thought of as an integral function for all betting operators, Personeni details to SBC …

Read More »