Tag Archives: mr green

Bengtsson nominated to replace outgoing Lundberg at Raketech

SBC Leaders: Regulatory blindspots and the industry’s COVID bounceback

Ulrik Bengtsson has been nominated to join Raketech as the gaming performance marketing firm’s new Chairman of the Board, replacing the outgoing Christian Lundberg. Bringing considerable experience to the role, Bengtsson has a bachelor’s degree in management from Dalhousie University in Canada, and has held key positions at several major betting and gaming operators, and media companies, throughout his career. …

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Checkd Group promotes Alex Beecham ahead of expansion plans

Checkd Group has promoted Alex Beecham to the position of Managing Director of its Checkd Media division, in preparation for a renewed commercial drive and expansion plans. In his new position as MD of Checkd Media, Beecham will be responsible for overseeing the operations of the Footy Accumulators, Winners Enclosure and Oddschanger brands. His appointment follows the announcement that the …

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William Hill lauds online performance as Caesars chapter begins

William Hill Plc has branded 2020 as a ‘challenging but transformative year’, as the heritage bookmaker moved to finalise its £2.9 billion takeover by US partner Caesars Entertainment. Adjusting for the H1 closure of its UK retail betting estates, William Hill recorded a full-year net revenue decline to £1.3 billion, down 16% on corresponding 2019 results of £1.5 billion.  Nevertheless, …

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Hernando brings international experience to Kaizen board

Kaizen Gaming has strengthened its board with the appointment of Julio Iglesias Hernando as Chief Commercial Officer. Hernando will bring considerable executive experience to the role, having held the position of Chief Marketing Officer for William Hill and Mr Green, where he was responsible for 12 international markets outside of the US and UK. In addition to his bookmaking and …

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William Hill and Flutter top GambleAware Q1-Q3 donors

GambleAware has released its donor list for the first three quarters of 2020, with William Hill topping the list, followed by Flutter Entertainment and bet365. Publishing its industry donation figures for 1 April – 30 December 2020, GambleAware revealed that William Hill made a pledge of £1.04 million, with £540,000 donated. Following William Hill was Flutter Entertainment – the holding …

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Suitors await Caesars call on William Hill’s ‘non-US’ assets

City news sources report that New York investment fund Apollo Global Management will bid to acquire William Hill Plc’s ‘non-US assets’, as the FTSE250 firm moves to merge with US strategic partner Caesars Entertainment. Apollo had formally announced its intentions to bid for an outright acquisition of William Hill. However, the investment fund’s pursuit of the heritage UK betting group …

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Mr Green makes Spanish debut with DGOJ licence

William Hill’s pan-European igaming subsidiary Mr Green has secured its Spanish market entry after receiving a licence from the Directorate General for the Regulation of Gambling (DGOJ). The new market entry will strengthen William Hill’s presence within the Spanish market by building upon the bookmaker’s multi-brand strategy to deliver online gaming and casino content. The FTSE betting group has maintained …

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Mazza: Betting sponsorships are still relevant no matter what the restrictions are

The start of the 2020/2021 European football season, will see a drastic altering in the relationship between football clubs and betting operators.  Once recognised as the leading marketing channel for targeting betting audiences and amplifying brand exposure, in the era of ‘responsible gaming’, European operators have had to rethink their sponsorship strategies under heightened regulatory scrutiny.      Speaking on the ‘Future …

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SBC Summit Barcelona – Digital: Industry marketing awaits its ‘age-gated test’

A deep dive on evolving social media, content and influencer marketing strategies to drive mass audience engagements opened SBC Summit Barcelona – Digital’s day three Marketing & Affiliation track.  An expert panels featuring representatives of media giants Google, Twitter and LadBible underlined that social media content has shown its true depth in reaching audiences during the COVID-19 lockdown, as all …

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Maxima Compliance – ‘Mastering technical compliance to grow your global footprint’

Having launched it’s ‘Complitech’ technical compliance database, Maxima Compliance will host the next SBC Webinar on Thursday 18 June (16:00hrs BST). Against a rapidly changing regulatory backdrop, a mastery of technical compliance is essential for any supplier with ambitions across multiple regulated markets. Furthermore, how can product, regulatory and leadership teams optimise processes when meeting a diverse range of compliance …

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