With the Super Bowl LV potentially becoming the ‘most legally wagered-on event in U.S. history’, engagement with fans ahead of the game has been a key focus for the Great Dane Nation – a VegasInsider podcast. In this edition of the Better Collective Spotlight, we sat down with the hosts of the podcast – NFL Hall of Famer Morten “Great …
Read More »
Morten Andersen, the all-time leader for number of games played in the National Football League (NFL), will be joining the Better Collective team in his role of Brand Ambassador at next week’s Global Gaming Expo (G2E) in Las Vegas. For the latest in the popular Better Collective Spotlight series, Andersen outlined his contribution to the company’s US mission, as well …
Read More »
The NFL has exponentially grown in recent years, both in terms of broadcast reach and participation. At the recent Betting on Sports America conference, NFL Pro Football Hall of Fame Inductee Morten Andersen spoke about how fan engagement with NFL has sky-rocketed in recent years, which can be attributed to the wide-spread roll out of social media strategies. Andersen is best known for being the all-time leader …
Read More »
SBC’s inaugural US conference Betting on Sports America has been hailed a huge success, with 97.7% of delegates proclaiming they would recommend the event to a colleague. More than 1,500 delegates attended the event, held last week in New Jersey and New York, with more than 80% coming from North America. In fact, the total number of registrations reached almost …
Read More »
Morten Andersen, who holds the all-time record for most games played in the NFL, will be delivering a keynote speech at this month’s Betting on Sports America conference, held from 23-25 April at the Meadowlands Exposition Center in New Jersey. Andersen is attending #bosamerica as an ambassador for the Denmark-based igaming affiliate Better Collective – a key sponsor of the …
Read More »
SBC News Voice of the Sports Betting Industry