Tag Archives: Michel Arribehaute

William Hill refreshes master brand ahead of critical summer

SBC News William Hill refreshes master brand ahead of critical summer

William Hill will ‘relaunch its master brand’ this Saturday to coincide with the all-English final of the UEFA Champions League.  The heritage bookmaker has moved to refresh its brand identity following a transformative period for its business, which was acquired by Caesars Entertainment during Q1. This weekend, William Hill will unveil its new UK-wide advertising campaign designed to relaunch its …

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