March 12, 2024
Scientific Games has teamed up with analytics platform AppsFlyer on a project aimed at supporting lotteries across the US. The project will help optimise lottery digital ad campaigns by collecting data from social media channels, search engines and mobile and web apps to enhance player acquisition strategies. Offered through Scientific Games’ SG Digital Academy initiative, the project will run for …
Read More »March 21, 2023
Scientific Games (SG) is looking to build a strong bedrock for global expansion in the wake of its takeover by Brookfield Business Partners, the firm has detailed. Specifically, SG is examining how it can invest in its business across both Europe and North America, making major changes to its senior leadership teams to enhance this strategy. This has seen Amy …
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