Arena Racing Company (ARC) has launched a new media service, ‘ARC Media International’ (AMI), developed with omnichannel distribution provider Vermantia. Targeting enhanced exposure for tote betting and an updated service for retail bookmakers, the new horse racing tote betting channel is backed by Vermantia’s CAP (Complex Automated Production) technology. Elements of the service include racing and betting information via custom-designed …
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The power of 5G streaming: Driving the new age of betting
The magic of live streaming is in the power it has to make people feel involved – and subsequently more engaged – with the betting experience, said Vermantia technical director Menelaos Ladopoulos. But what came first – the thirst from players for faster, more reliable live streams? Or the emergence of tech which normalised the concept within the increasingly content-driven …
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