Ladbrokes has partnered with Powerleague to launch ‘Primetime Pitches’, a new brand initiative to expand the availability of local pitches to footballers across the UK and Ireland The first-of-its-kind collaboration will see Ladbrokes provide free access to venues operated by Powerleague, who operate as the UK’s premier provider of small sized football pitches. Primetime Pitches will give footballers access free …
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GambleAware publishes UK donations as charity plans for critical 2019
Seeking to bring transparency to its current ‘voluntary funding arrangement’, industry charity GambleAware has published details of donations and pledges received by industry stakeholders. Updating the market, GambleAware details that the ‘total amount of money pledged and received during Q1 2018 (April-June) amounted to £2.8 million’. At present, industry incumbents that support GambleAware initiatives are required to contribute annually a …
Read More »Maximum Impact… GambleAware launches advisory to support UK marketing initiatives
Industry charity GambleAware has detailed further insight related to the make-up of its marketing advisory board. On Monday, GambleAware governance confirmed the appointment of M&C Saatchi as creative lead for its upcoming UK multi-media ‘Safer Gambling Campaign’. Further to the appointment of M&C Saatchi, GambleAware confirmed that it had developed a new advisory board to oversee the progress and impact …
Read More »GambleAware selects M&C Saatchi to deliver ‘safer gambling campaign’
Issuing an industry update, the governance of GambleAware has confirmed the appointment of M&C Saatchi as its lead creative advertising agency tasked with delivering the charity’s upcoming ‘safer gambling campaign’. In its update, GambleAware details that M&C Saatchi had won its campaign pitch, called for in February as the industry charity looks to undertake a ‘new creative direction’. “The decision …
Read More »Paddy Power aims to reboot FIFA with David Ginola
FIFA has gained considerable bad press in the recent past, with head honcho Sepp Blatter shouldering much of the blame. It came to light in the past few days that the charismatic former footballer and model, David Ginola, has thrown his hat into the ring to become the next President of FIFA. Who else but Paddy Power have launched a …
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