September 14, 2023
Genius Sports has revealed a partnership Snap Inc to offer NFL fans augmented reality experiences via the Snapchat platform. The sports technology company will provide fans with highly shared content through the Snapchat Lens feature, utilising its exclusive NFL official league data deal. Matt Ryter, Vice President of Sales, Media & Fan Engagement at Genius Sports, explained: “Snapchat’s Lens technology …
Read More »January 18, 2022
Genius Sports has expanded its pre-existing partnership with bet365 to include streaming of the National Football League (NFL) and popular association football tournaments outside the US. As a result of the collaboration enhancement, bet365 will leverage Genius Sports’ streaming solution to ‘deliver unique new content’, with the goal of enhancing customer retention and bet placement. The low latency broadcasts will …
Read More »December 2, 2021
It’s not just about the revenue, said Genius Sports‘ Matt Ryter, who explains why the rapid convergence of sports and betting in the US is also driven by the desire to increase fan engagement and reach new audiences. In an interview with SBC Americas, Ryter – Head of Fan Engagement, Americas at Genius Sports – looks at how sportsbooks can differentiate …
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