May 14, 2021
Dafabet has enhanced its sports branding and marketing via an agreement with Matchroom Sports, acquiring for the title sponsorship to the World Pool Masters for the third time. The operator had previously sponsored the tournament – due to take place between 22 and 25 May in Gibraltar and broadcast on Sky Sports, DAZN and Matchroom Live – in 2017 and …
Read More »January 27, 2021
Matchroom has launched its own independent media production arm called Matchroom Media, which will become the home to production of live events, original documentaries and shoulder programming for all broadcast platforms. The new division will be led by Director of Programming, Katie Hearn, who first joined Matchroom in 2004. Hearn boasts an impressive CV, having started out at Sky Sports in 1996 and going on …
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