Scientific Games is now serving seven lotteries with sports betting solutions in Canada, Europe and Asia after a second half of 2019 littered with lottery contract wins. After closing the summer by finalising a fresh deal with Milli Piyango (Turkey’s National Lottery), Scientific Games has celebrated an autumnal double by extending its player account management (PAM) and instant games partnership …
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Keith O’Loughlin, SG Digital: Reimagining Scoreboards
SG Digital SVP Keith O’Loughlin explores the importance of streamlined visualized data for sports bettors. As sports betting continues its growth, both in established markets and in the rapidly expanding U.S. space, focus shifts from launches and go-lives to providing unparalleled player experiences. The entertainment landscape is constantly evolving, and with the upward trajectory of the U.S. sports ecosystem, player-centric …
Read More »Nikos Konstakis, SG Digital: In-play wagering has boosted punter engagement with tennis
With this year’s Wimbledon tournament capturing the attention of a global audience, tennis has continued to grow in popularity among punters. Nikos Konstakis, VP Sportsbook Product at SG Digital, explained to SBC the reasons why tennis is a good fit for in-play wagering, and how the new live score product Match HQ can help grow the appeal of the sport. …
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