Tag Archives: Made to Play’

888sport renews UK and Ireland-facing NFL partnership

SBC News 888sport renews UK and Ireland-facing NFL partnership

888sport has provided another boost to its sports marketing in the UK and Ireland, renewing its regional agreement with the National Football League (NFL). The contract extension will see 888Holdings wagering brand continue as the NFL’s sports betting partner in the UK and Irish markets until 2025, with the arrangement having been in place for the past two seasons. This …

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888 unifies flagship brands with Made to Play 

SBC News 888 unifies flagship brands with Made to Play 

888 Holdings has debuted ‘Made to Play’, its new multi-media advertising campaign that “unites the 888casino, 888sport and 888poker brands under a single brand position”.  The ‘global master campaign’ showcases 888’s 25-year experience at the forefront of igaming innovations and entertainment, in which it has become one of the market’s most dominant and trusted players. Of significance, Made to Play …

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