Optival LTD, a data-first approach performance marketing company and comparison product specialist, has recently launched a new version of its Top Betting Apps (TBA) website, which puts the spotlight on betting apps and all things mobile betting related. As a result of the newly launched version of the TBA site, mobile users can enjoy a more enhanced UX, including better …
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Paddy Power doubles down on ‘unsponsoring’ football
Tomorrow’s League Two match between Newport County and Macclesfield Town will be Paddy Power’s second ‘Unsponsored Derby’ as part of its ‘Save Our Shirt’ campaign. Both Newport and Macclesfield are involved in Paddy Power’s initiative to ‘unsponsor’ clubs which results in the teams having no shirt sponsorship visible. Paddy Power stated: “The trophy is polished, ready and raring to be won …
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