Morten Eriksen the executive tasked with leading the ‘Lotteries Entertainment Innovation Alliance – LEIA’, a strategic joint-venture formed by Danske Spil (DEN), Française des Jeux (FRA), Norsk Tipping (NOR) and Veikkaus (FIN) has detailed further insights on the JV’s foundations and ambitions which aims to disrupt the global lottery scene. This week, a first of its kind strategic initiative was formed by the Four European legacy gambling/lottery groups, stating their intent …
Read More »Tag Archives: Lotteries Entertainment Innovation Alliance AS (LEIA
European Lottery giants form innovation-led JV alliance
The national lotteries of France, Denmark, Finland and Norway have today announced the formation of a joint-venture alliance – Lotteries Entertainment Innovation Alliance AS (LEIA) supporting their day-to-day operations in order to meet changing marketplace dynamics. LEIA is founded by Danske Spil (DEN), Française des Jeux (FRA), Norsk Tipping (NOR) and Veikkaus (FIN) with the aim of delivering ‘enhanced digital services’ …
Read More »