The Euro 2016 final is nearly upon us, as France prepare to take on Portugal in Paris. SBC News has been keeping an eye on the best offers throughout the tournament, as bookmakers across Europe have implemented marketing strategies to acquire and retain the most customers. SBC has conducted interviews with Oddschecker, Square in the Air and BetVictor as part of our …
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A Michael Jackson enthusiast has won a VIP experience in London to visit the West End, thanks to LeoVegas and its latest special competition. The mobile casino asked members of the public to test out their skills by taking part in the ultimate Michael Jackson lip-sync battle, to celebrate the launch of Bally’s ‘Michael Jackson King of Pop’ game. Entrants …
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A 25 year old man from Manchester has claimed victory against Razor Ruddock after scoring 14 penalties against the football legend in the city centre last night. The winner, Callam Gardner, will now walk away with £100 for every penalty scored at this year’s Euros. LeoVegas.com organised the tournament to celebrate the launch of its new Sportsbook offering, LeoVegas Sport. To enter, …
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Sportsbook provider Kambi says the upcoming European Championships in France will be the first major football tournament where second screen betting becomes the primary way to place a wager. An analysis of data from the sportsbook provider also shows that the higher the profile of an event, the more likely it is that users will place a bet on a …
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Diemo Albilt is Head of Affiliates at the LeoVegas Group and his main focus at the Super Show is actually the co-hosted Amsterdam Affiliate Conference. With a new sportsbook facility at LeoVegas, Albilt has much more to offer affiliates now. How we prepare for the event The Amsterdam Affiliate Conference is expecting thousands of delegates and a high percentage of them are affiliates. …
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Having secured its Stockholm Nasdaq IPO in March, mobile gaming specialist Leo Vegas has announced that it is ready to launch its sports betting offering ‘LeoVegas Sports’ on Friday 13 May. The Malta and UK licensed firm will bring its sports betting product powered by Kambi, in time for the start of the UEFA Euro 2016 Championships (10 June – …
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After being commended at the back end of last year for its use of Twitter, mobile casino LeoVegas is launching an engaging social media campaign to promote its new Michael Jackson-themed game. It is a five-reel slot with 25 paylines, featuring wilds, scatters and two free game features (Beat It and Smooth Criminal). Bally Technologies created the game for real money …
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Here Scott Longley delves into sports betting operators marketing strategies ahead of major tournaments such as the fast approaching European Championships in France. Longley spoke to a host of operators including Sportradar, LeoVegas, Editec and Tipstrr to discover what they’re focussing on ahead of the big kick off. Euro 2016 preparations and post tournament strategy will be a key focus …
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European mobile gaming specialist LeoVegas has announced that its Stockholm Nasdaq First North Premier initial public offering was significantly oversubscribed as the operator hit peak trading of SEK 38.6 (£3.30) per share. Debuting trading under the ticker name ‘LEO’, LeoVegas AB had opened its Nasdaq trading at SEK 32 corresponding to its market value of SEK 3.19 billion (£275 million). …
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European mobile gaming operator LeoVegas Ltd has confirmed that it has signed an exclusive LED marketing agreement with Wembley Arena promotional management firm SSE Arena. The partnership which will last for the remainder of the calendar year, will see the LeoVegas’ brands promoted throughout LED Screens in and outside of Wembley Arena (capacity- 13,000), during entertainment events. SSE Arena will support …
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