SBC News Voice of the Sports Betting Industry
Nueva Codere has announced a partnership with Salesforce, targeting an enhanced relationship with its B2B and B2C customer base. In pursuit of this objective, part of its commercial transformation strategy, the Spain-based multinational gambling operator will leverage Salesfroce’s ‘Marketing Cloud’ module. The ‘Marketing Cloud’ module functions as a mulit-channel CRM solution for stronger KYC, with Codere stating that the tool …
Read More »Codere ‘takes another step’ in customer relationships with Salesforce
