Tag Archives: Lee Richardso

Lee Richardson – Gaming Economics: EPL 2015/16 – BT Sport vs Sky Sports…Two Tribes Go To War

SBC News Lee Richardson - Gaming Economics: EPL 2015/16 - BT Sport vs Sky Sports...Two Tribes Go To War

When the new English Premier League (EPL) season kicked off two weeks ago, many UK football fans were already aware of more than just the impending on-field battles. Both BT Sport and Sky Sports have recently launched high-profile, and expensive, advertising campaigns – employing TV, radio, outdoor and social media — designed to win new subscribers. YouGov’s BrandIndex (see below)– a …

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