Tag Archives: Lee Price

SBC Bookies Corner: Sprechen Sie Brexit?

With just six months left for the UK to negotiate its withdrawal from the European Union, the country appears divided and rudderless with regards to its future. Whilst political rumours are rife with regards to negotiations and career manoeuvres, critical Brexit questions remain unanswered…SBC gets the bookies lowdown as the UK enters crunch time Brexit! ______________________ SBC: With under six …

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Paddy Power – Bookmakers face ‘toughest call’ on Mercury Music Prize 2018

This week’s announcement by the British Phonographic Industry (BPI) of the twelve UK contemporary music albums competing for the ‘2018 Mercury Music Prize’ has perplexed UK bookmakers. The annual music and songwriting prize aims to reward the best album released by a British or Irish recording artist/band. The Mercury Prize’s history is littered with upsets, however, its 2018 edition maybe the hardest …

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SBC Bookies’ Corner –  Increasing the betting value of international football

In an effort to eradicate mundane friendlies from international football, UEFA has announced that it plans on introducing a new international tournament called the Nations League. Should the tournament, which will run alongside Euro 2020 qualifiers elevate the levels of fan interest in international breaks as intended, it could also serve to heighten the value of international breaks as a …

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Sadio’s sending off leaves fantasy football managers in shock

In what was a tough week for fantasy football managers, goals from Marcus Rashford and Romelu Lukaku helped James Birch extend his run at the top of SBC’s league of Legends. William Hill’s Al Romulus had another impressive round, racking up 60 points and putting himself within 15 points of the top spot. Al’s midfield made the difference this week, as …

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Betting industry avoids ‘bloody nose’ as Mayweather schools plucky McGregor

Mayweather

After drawing an unprecedented amount of betting and public interest, the trash talking finally ended on Saturday (26 August), as Floyd Mayweather and Conor McGregor came to blows in Las Vegas. As the majority of commentators and bookmaker believed the UFC Vs Boxing bout was predictably one sided, as despite McGregor’s encouraging start the speed and movement of the masterly Mayweather proved …

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Paddy Power denies racism claims over Mayweather promotion

Not one to shy away from controversy, Paddy Power has refuted claims that its promotion yesterday could in anyway be construed as being racist. The allegations related to Paddy Power’s use of the phrase ‘always bet on black’ after the company paid out on Floyd Mayweather defeating Conor McGregor. Defending the promotional slogan to SBC, Lee Price (Head of PR …

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SBC Bookies’ Corner – All on the Line for Mayweather vs McGregor

This Saturday’s mega fight between Floyd ‘Money’ Mayweather vs ‘The Notorious’ Conor McGregor has surpassed all bookmaker expectations. Grabbing the general public’s attention, Mayweather vs McGregor looks to break all combat sports records (PPV, wagering, global audience etc…). SBC’s Bookies’ Corner details how bookmakers have approached this unique fight, regarding market pricing, public expectations, hype and rumour. Furthermore, should McGregor achieve …

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British punters swoon over Love Island markets

Tonight’s series finale of Love Island is the culmination of a series that has engaged punters in record breaking numbers. During its two-month run, Love Island has enthralled the nation and it appears that British gamblers weren’t immune to fanaticism about this summer’s reality TV showpiece. Paddy Power’s Lee Price said: “It’s a record-breaking year for Love Island betting. We’ve …

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Bookmakers on Wimbledon Alert as ‘Patriotic Double’ can serve up £20 million payout

Jubilation for British tennis fans could lead to sorrow for bookmakers, as industry fears Andy Murray and Johana Konta both achieving a ‘Brit Double’ victory at SW19 this summer will result in record losses for bookmakers. Alex Apati of Ladbrokes has told SBC: “A Murray/Konta double would be bad news for us. We’re anticipating an industry payout of + £20 million”. …

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Paddy Power seeks Donald Trump expert

Paddy Power politics has confirmed that it is seeking a ‘Head of Trump Betting’ within the company, as the operator services over 100 markets dedicated to the 45th President of the United States of America. Having launched its dedicated ‘Trump Hub’ last February, Paddy Power has seen a significant uplift on wagers placed by its punters on Donald Trump special …

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