The Health Lottery has announced a revamp of its flagship lottery game, along with the launch of a new website, logo and identity for its overall brand. As the society lottery operator’s five-times-a-week lottery game gets renamed The Big Win, a new prize structure will also be in place from the draw on the evening of 15 August. Lebby Eyres, …
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At first glance, the proposals made in the Gambling Act review paid little attention to the lottery sector, focusing more heavily on betting and casinos. This is something which Lebby Eyres believes is due to the lottery space being ‘on the softer side of gambling’. Regardless, The Health Lottery CEO stressed that lotteries, like other betting and gaming stakeholders, must …
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The Health Lottery has hired Mark Nash as Marketing Director ahead of a planned introduction of a new brand identity later this year. Nash’s immediate responsibility will be to streamline the Health Lottery’s marketing strategy, which will involve coordinating ‘various functions’ that were previously covered by other positions. He joins the society lottery operator from insurance firm Aviva, and has …
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The UK’s betting and gaming industry is processing and reacting to the outcomes of the Gambling Act review White Paper, having waited over two years for government judgement on the sector’s regulatory future. Issuing statements in the immediate aftermath of the publication, Entain and Flutter welcomed the White Paper as providing clarity for British betting to move forward. Meanwhile, in …
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Lebby Eyres, the new Chief Executive of Health Lottery, brands herself as a ‘story-teller who is unafraid to put tough social narratives at the forefront of reinvigorating Northern-&-Shell’s lottery business. A former long-standing chief editor of Richard Desmond’s media empire, the appointment of Eyres as CEO of the Health Lottery surprised industry observers. Yet, she backs her experience and credentials, …
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Long-serving Northern & Shell editorial lead Lebby Eyres has been promoted to head the firm’s Health Lottery subsidiary as its new CEO. Eyres’ new remit as CEO of the Health Lottery will focus on the introduction of a new brand identity, as well as the launch of a new website for the operator, planned to launch in the summer. To …
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