Tag Archives: Ladbrokes

eSports industry news source eSportsbettingreport.com has informed that Ladbrokes has ‘quietly dropped its eSports betting markets’. The news source points to a customer query with Ladbrokes support asking the bookmaker why no eSports markets were visible on its sports betting product. The bookmaker replied to the query stating that its eSports markets had been ‘taken away currently’, further noting that …

Ladbrokes has placed Japanese writer Haruki Murakami as its 4/1 market favourite to be crowned the ‘2016 Nobel Literature Laureate’. With the Swedish Academy set to reveal its Nobel Prize literature winner next Thursday 13 October, the bookmaker places the popular Japanese ‘contemporary surrealist’ as its current market favourite. Presenting its market to the Guardian Newspaper, Ladbrokes PR spokesperson Alex …

Updating the market, Ladbrokes has announced the launch of its ‘Unbelievable’ TV advertising campaign featuring brand ambassadors Chris Kamara and Ally McCoist. The new TV campaign developed by London creative advertising agency The Moment is set to debut on Saturday 24 September. Ladbrokes marketing plans to deliver five TV adverts throughout the Autumn with the aim of building on Ladbrokes’ …

John Kelly, Chairman of Ladbrokes plc, has announced the appointment of Mark Clare as Senior Independent Director (SID) and Stevie Spring as Independent Non-Executive Director and Chairman of the Remuneration Committee. Both appointments will take effect at the close of business today. As part of the transition towards the merged Ladbrokes and Coral business, Non-Executive Directors Sly Bailey and David …

In a move to boost its cross-channel customer engagement capabilities, Ladbrokes has implemented industry marketing and CRM specialist Beehives tools’ across its retail estates. The FTSE-listed operator expands its current partnership with Beehive, who have delivered CRM solutions across Ladbrokes digital divisions in the past twelve months. Ladbrokes retail will be armed with Beehive’s ‘sophisticated CRM engine,’ allowing the division …

Changing political dynamics combined with unpredictable voter behaviour has seen politics return to the top of bookmakers’ agendas. Opening Betting on Sports (BOS) ‘Politics Session,’ Matthew Shaddick Head of Political Betting at Ladbrokes detailed to delegates that the market was no longer considered ‘expensive wallpaper’ used by bookmakers for PR outreach. Detailing a ‘vibrant market,’ Shaddick stated that recent political …

Ladbrokes has become the title sponsor of the 2016 Rugby League Four Nations. Already a sponsor of the Challenge Cup and Super League, the deal will see Ladbrokes strengthen its presence in the UK and Australian markets, and extend its partnership with the sport into the international arena. Ladbrokes will get premium brand exposure from the seven matches featuring England, …

BOS ‘US Sports’ panel are all in agreement that the NFL represents the ‘Golden Goose’ of US sports for European betting operators. Opening Day 2 of BOS, Don Best Sports’ Benji Cherniak inquiries the expert panel about ‘the opportunities NFL offers as a betting market?’. Cherniak’s question is met with great enthusiasm from Jamie McKitterick (Head of Sports Trading – …

The Sunday Times expects the £2.3 billion Ladbrokes-Coral merger to be confirmed this week, with the operators agreeing to sell between 350 and 400 betting shops. Ladbrokes governance cancelled this week’s business presentation by CEO Jim Mullen, in which its leader would further outline the firm’s business strategy under his stewardship. Updating stakeholders, the company has decided to defer Mullen’s …