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Ladbrokes launches first ever responsible gaming advert

SBC News Ladbrokes launches first ever responsible gaming advert

Ladbrokes yesterday launched the UK’s first dedicated TV advertisement in an effort to promote responsible gambling. Following on from last month’s ‘Ladbrokes Life’ campaign, which celebrates the characteristics of different betting customers, the bookmaker said this follows the introduction of the ABB code of player protection, new set limits software on machines and retraining of staff to include a greater …

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