A deep dive on evolving social media, content and influencer marketing strategies to drive mass audience engagements opened SBC Summit Barcelona – Digital’s day three Marketing & Affiliation track. An expert panels featuring representatives of media giants Google, Twitter and LadBible underlined that social media content has shown its true depth in reaching audiences during the COVID-19 lockdown, as all …
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Alex Donohue to head up Press Box PR
Alex Donohue, the former head of Ladbrokes News, has launched a new public relations agency which will focus on delivering digital PR for SEO and responsible gambling communications. Prior to launching Press Box PR, Donohue previously spent seven years at Ladbrokes, having also fronted the Magic Sign’s media engagements in Westminster and beyond before joining social media giants LADbible to …
Read More »bet365 lands fourth consecutive bookmaker of the year award at SBC Awards
Sports betting giant bet365 capped a triumphant night at the SBC Awards by collecting the headline Bookmaker of the Year prize for the fourth year in a row. Having also been crowned Football Bookmaker of the Year and Mobile Bookmaker of the Year, the Stoke-based operator only narrowly missed out on a fourth prize after William Hill beat it to …
Read More »ODDSbible kickstarts the new Tipster Challenge at Chester
After a slight pause, the Tipster Challenge is back with a bang this week for the Flat Season. However, there is a slight twist for the competition, which continues to be sponsored by Betting Gods. Starting today at Chester, our experts will still be submitting tips for each race at a chosen Wednesday meet. Yet they will also be asked …
Read More »LADbible hires former Ladbrokes PR man Alex Donohue as ODDSbible partnerships lead
Ladbrokes long-term PR Manager and Head of News Alex Donohue has joined the LADbible Group taking on the role of Brand Partnerships Manager for its ODDSbible vertical. Donohue leaves the UK bookmaker following seven years of service within Ladbrokes’ PR and media relations team. Joining the LADbible Group, Donohue informed SBC that he was taking on a ‘newly created role’ …
Read More »Betting on Football transfers to Stamford Bridge
This year’s Betting on Football Conference, being held on 21st April, has relocated to Stamford Bridge, the home of Premier League Champions Chelsea FC. Two years after #bofcon was launched at Stamford Bridge, the dedicated betting conference will now return to the football ground, setting up home in the Harris, Drake and Vialli suites. The one day conference was originally planned …
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