Tag Archives: KPIs

Vitali Matsukevich: operators must embrace a diversified approach to igaming KPIs

Vitali Matsukevich, COO, SOFTSWISS

Off the back of launching the ‘iGaming KPIs: Casino and Sports Betting Glossary’, SOFTSWISS Chief Operating Officer Vitali Matsukevich sat down with SBC News to discuss some of the factors that igaming operators must consider when assessing performance. Matsukevich pinpointed some of the traps that many betting and gaming companies fall into when looking at different metrics, before explaining why …

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