January 20, 2022
Hockey is undoubtedly one of the most popular sports across Russia – and so partnering with the Kontinental Hockey League (KHL) was an obvious choice for Fonbet as it sought to maximise its appeal to hockey fans across the CIS region as a whole. Alina Yakirevich, Marketing Director at Fonbet, delves into the ways in which the operator is making …
Read More »October 22, 2021
In a continuation of its ice hockey focused marketing in its home sector, Fonbet has partnered with Cherepovets-based ice hockey club Severstal. As a result of the four-year agreement, the Russian sports betting operator will become an official partner with the team, which competes in the Tasarov Division of the Kontinental Hockey League (KHL). “Severstal is one of those clubs …
Read More »August 26, 2021
In Russia, hockey is considered to be the national sport and so securing a partnership with the Kontinental Hockey League (KHL) is a “strategically important asset” for Fonbet. Speaking to SBC News, Fonbet reflected on the ways in which the operator’s collaboration with the league transcends the typical sponsorship model, highlighting the importance of fan-engagement and social responsibility for hockey …
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