Tag Archives: KHL

Fonbet: KHL club sponsorships more than just brand placement

KHL

As the Kontinental Hockey League (KHL) season gets into full swing, Fonbet has been restructuring its approach to cooperating with the league, placing more of a focus on supporting clubs and direct sponsorships.  In conversation with SBC News, Fonbet CMO Alina Yakirevich explained that this new approach to sponsorship will be expanded across further sports, with football next on the …

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Fonbet nets Salavat Yulaev ice hockey sponsorship

SBC News Fonbet nets Salavat Yulaev ice hockey sponsorship

Fonbet has linked with Russian ice hockey team Salavat Yulaev, as the betting company gains brand exposure through the team’s ‘largest advertising contract’. Over the next four years, the Fonbet logo will be shown ‘prominently’ on the Ufa teams’ kit, as well as around the Ufa Arena. Rinat Bashirov, Director General of Salavat Yulaev, commented: “We’re excited to have a long term agreement …

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Moving beyond sponsorship: How Fonbet’s KHL deal is “much more than a business decision”

In Russia, hockey is considered to be the national sport and so securing a partnership with the Kontinental Hockey League (KHL) is a “strategically important asset” for Fonbet.

In Russia, hockey is considered to be the national sport and so securing a partnership with the Kontinental Hockey League (KHL) is a “strategically important asset” for Fonbet.  Speaking to SBC News, Fonbet reflected on the ways in which the operator’s collaboration with the league transcends the typical sponsorship model, highlighting the importance of fan-engagement and social responsibility for hockey …

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