Tag Archives: keith pelley

European Tour & PGA form ‘strategic alliance’ to maximise pro-golf value

Professional golf is set for a transformative 2021, as the European Tour and US counterpart the PGA Tour form a ‘strategic alliance’ to maximise the commercial value and fan engagement. The alliance has been formed with the PGA acquiring a minority stake in the European Tour productions and media units, as the pro-golf Tours join forces to establish a new …

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Betfred secures British Masters title extension

Betfred has extended its title partnership of the British Masters, continuing the bookmaker’s relationship with the European Tour event for a further two years. As a result of the extension, the betting operator will continue its partnership with the golf tournament, along with working with the event on a range of initiates. The deal continues the firm’s growing relationship with …

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Betfred takes aim on golf becoming title sponsor of the British Masters

UK bookmaker Betfred announces a ‘sponsorship first’, for its marketing portfolio confirming that it has become the title sponsor of the ‘British Masters’ golf tournament (9-12 May –  Hillside Golf Club – Southport Merseyside). Betfred marketing confirms that it has secured a 2-year agreement with the PGA European Tour, becoming title sponsor to one of its lead tournaments for its …

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SportsPro Live announces the next raft of Wembley speakers

The organisers of SportsPro Live are thrilled to announce the next raft of speakers confirmed to appear at the event at Wembley in London on 22nd and 23rd March. International Equestrian Federation (FEI) secretary general Sabrina Ibáñez, European Tour chief executive Keith Pelley and Eleven Sports Network founder Andrea Radrizzani are all confirmed to speak at SportsPro’s flagship annual conference, which will …

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