Brand ambassadors and sponsorship deals are regularly used by betting operators as a key marketing strategy. However, maximising the reach of these deals is a conundrum that many are still yet to fully solve. With the recent acquisition of Carl Frampton, online casino and betting operator 32Red strengthened its already extensive portfolio of brand ambassadors, in the process affirming its strong partnership with …
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32Red acquires ‘The Jackal’ as brand ambassador
32Red has announced a multi-fight deal with Carl Frampton, for Northern Ireland’s first two-weight world champion to become a brand ambassador for its online casino brand. As part of the partnership, which kicks off with this Saturday’s ‘Frampton Reborn’ card from The SSE Arena in Belfast, Frampton will provide regular content for the 32Red blog and social channels. Frampton is …
Read More »Titanbet and Matchroom to sponsor the The Leeds Warrior’s return
UK sportsbook Titanbet has secured a deal with Matchroom boxing to sponsor the return of ‘The Leeds Warrior’, Josh Warrington, at the First Direct Arena in Leeds this Saturday. After Anthony Joshua’s victory on Saturday, all eyes will turn to Warrington this weekend and he opens at odds of 1/6 with Titanbet to successfully defend the WBC International Featherweight Title against Hisashi Amagasa. This is …
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