Tag Archives: John Lee

BOS – More bookmakers to move away from football sponsorship

Henry Chappell, Founder of Pitch Marketing Group, expects more bookmakers to start looking at other options outside of football for marketing purposes. Football remains the biggest sport for sponsorship in this country, accounting for 80% of all deals made. For the 2016/17 season, 10 of the 20 Premier League clubs have betting companies as shirt sponsors, although this doesn’t include …

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BOF Blog – Crowd Control – affiliate marketing panel discussing how to attract football traffic

The final session of the 2014 Betting on Football Conference covered the subject matter of affiliation and partnership marketing for football and sports betting. The expert panel consisting of John Lee – Director  BDSports Group, Andreas Phillipsen, Head of Marketing Better Collective (bettingexpert.com )and Iain Coward, Managing Director BiggerBet gave insight into the changing dynamics of operating a sports betting …

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