Tag Archives: john barnes

Better Collective Spotlight – BonusCodeBets – Using John Barnes to create brand trust


A week on from the annual affiliate-induced madness at LAC, an event typically awash with sports stars past and present donning the colours of companies in attendance at the ExCeL, SBC News took a closer look at the use of brand ambassadors. For the next edition in our Better Collective Spotlight series, we turned our attention to BonusCodeBets, and specifically …

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Tune-in! Former football stars lead World Cup videos for UK betting brands

Seeking to maximise brand coverage during the crucial World Cup trading period, bookmakers and betting stakeholders have turned to former football stars to turn-up the football dialogue… Bonus Code Bets has ramped up its partnership with John Barnes to provide engaging videos around England’s progress at this summer’s World Cup in Russia. One of Better Collective’s portfolio of affiliate sites, …

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SBC Awards caps ground-breaking 2017 for SBC Events

SBC Events

The disco-themed SBC Awards provided SBC Events with a fittingly stunning finish to 2017, a year in which both its headline conferences recorded growth of more than 100%. The success of the ceremony at the Artillery Garden, which featured a silent auction that raised £1,700 for GambleAware and saw bet365 collect the Bookmaker of the Year prize for the fourth …

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John Barnes headlines at H20 Data on the eve of ICE 2017

John Barnes - H20 Data

Liverpool and England football legend John Barnes has been confirmed as a headline speaker at H20 Data, the sports data seminar organised by SBC Events in association with BetConstruct, which will take place on the eve of ICE Totally Gaming 2017. The two-time First Division and FA Cup winner with Liverpool will take centre stage as part of the post-dinner …

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John Barnes backs Titanbet UK for season 2015/16

Titanbet UK has confirmed that former Liverpool FC and England midfielder John Barnes will act as its Brand Ambassador for the 2015/16 football season. As Titanbet Football Brand Ambassador, Barnes will share his thoughts and opinions on the game via his newly launched weekly blog. Barnes will further act as a public figurehead for Titanbet UK campaigns speaking on the behalf of …

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The BiG Foundation announces Microgaming’s BiG Sports Dinner at Malta’s MiGS Event

Following on from the inaugural post-event BiG Lunch at MiGS 2014, The BiG Foundation has announced it is to host its Sports Dinner event in conjunction with the Welcome Drinks for MiGS in November 2015. The Microgaming’s BiG Sports Dinner will take place at The Caviar and Bull Restaurant in Malta’s St.Julians, on Tuesday 17th November 2015, the opening night for MiGS 2015. …

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Titanbet UK selects John Barnes as Football Brand Ambassador

PT Entertainment subsidiary Titanbet UK has signed former Liverpool and England star John Barnes as  Football Brand Ambassador for their new U.K.-facing sportsbook. Barnes, 50, earned 79 caps for the national team during a glittering career which saw him win both the First Division and FA Cup on two occasions while at Anfield. Titanbet UK is in the process of acquiring …

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William Hill signs up AC Jimbo for ‘Football Brasilia’

williamhill.com, Official England Supporter, has launched a brand new online show ahead of the World Cup in Brazil. The show – ‘Football Brasilia’ will be available on William Hill’s YouTube page throughout England’s involvement in this summer’s tournament in Brazil. The show will feature James Richardson’s legendary newspaper reviews, interviews with England legends and some of England’s World Cup Team …

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