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Jon Bale, Managing Director Digital Marketing at BetGenius, provides some insight to SBC on betslip re-targeting functionalities and current capabilities for the betting sector. Bale details BetGenius’ product development with regards to data collection and creating effective acquisition and retention points for its partners. ________________________ SBC: There’s a bit of a buzz around at the moment regarding betslip re-targeting. How does …
Read More »Jon Bale – BetGenius – Locked In: Understanding betslip re-targeting functionalities & capabilities
