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Pala strengthens acquisition hand with Betgenius partnership

August 24, 2018

Online casino brand Pala Interactive, has partnered with Betgenius as it looks to strengthen customer acquisitions in the freshly regulated New Jersey iGaming market. The deal will see Pala Interactive benefit from Betgenius’ seasoned expertise in delivering personalised digital campaigns in the online gaming space, as well as its performance-focused approach to programmatic media buying. Jeremy Clemons, Chief Marketing Officer …

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